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Tom D Morgan

Personal identity, website design/development, and printed collateral for a British photographer.

  • Services
    Branding, UI, UX, Development, Print
  • Date
    2015—
  • Client
    Tom D Morgan

Commercial photography. Tom D Morgan is a UK based photographer and videographer who covers a wide range of specialisms. Tom is regularly found abroad working for a number of international clients, ranging from the BBC to Nike.

Distinctive personal identity. Tom commissioned us to develop a new personal brand identity and bespoke portfolio website, from conception to production.

A minimal but powerful identity

Tom has a rich portfolio, so after research and experimentation we decided a minimal identity works best. The marque, typography, and layout help show off the photography — rather than distract from it. The distinctive marque represent paths of light, something inseparable from both photography and videography.

A minimal but powerful identity
Developing A BRANDED EXPERIENCE with DETAIL

An identity is more than just a logo. The holistic and flexible identity we designed for Tom D Morgan let us develop a dynamic branded experience site-wide, without needing to show the logo everywhere. The distinctive visual language creates a memorable experience, achieved in part through lovely little details: the monogram, typographic flourishes, flexible marques, and bespoke iconography.

Developing A BRANDED EXPERIENCE with DETAIL
BRAND IDENTITY

Designing beautifully minimal print

We designed a full range of business stationery for Tom D Morgan, using a reductionist style and beautiful typography. White space is used to reinforce the quality of the services being provided. We paid particular attention to the print production and stock to support this concept.

sj-projects-tomdmorgan-businesscards
immersive portfolio experience

The concept behind the bespoke portfolio website we designed and developed for Tom is all about being rich image led. It's taking the impact of a traditional printed portfolio, and translating that to digital. Full screen imagery, intuitive slideshow navigation, and immersive transitions make the site memorable — different to a run of the mill theme.

immersive portfolio experience
tomdmorgan_slideshow-08 © Tom D Morgan
Adding context to the visual narrative

Tom often accompanies projects with long form essays. The narrative they provide make his experiences and stories come to life. We integrated a sophisticated essay functionality into the portfolio, allowing Tom to add essays to selected projects. Clicking the essay icon scrolls the page down to the treatise.

Adding context to the visual narrative
truly responsive

Creating a valuable mobile portfolio

Social media is increasingly important to independent practitioners — it’s a fantastic way to get exposure to potential clients. The trouble is a lot of photographers don’t have their sites optimised for mobile, and that’s how clients are going to access the site from an Instagram bio or Twitter link. We carefully built Tom’s website responsively — ensuring results by designing with mobile and tablets users’ needs in mind, without sacrificing richness of content.

Private client area

A section of the website hidden to most users. Tom can upload projects of photos and videos and share them with clients for approval. Each project has a unique URL and password combination, which clients input on a minimal landing page. Tom can add specific information to the project, and clients can view, compare, and download images quickly and efficiently.

Private client area
tomdmorgan_slideshow-07 © Tom D Morgan
flexible branding

Developing a seamless experience across digital and print

Most people will initially interact with brands and practitioners digitally — through a powerful website or across social media. But as relationships develop, clients will expect to see printed collateral: physical portfolios in castings, business cards, quotes and invoices, and proposal documents. This helps establish a brand, and establish trust. We provided Tom D Morgan with a full range of stationery and document templates, creating real continuity thanks to the flexible identity we designed.

SEE WHAT TOM'S DOING
How we worked with the team

Marvel was used for fast iterative prototyping and refinement

We used Adobe Creative Cloud for designing assets

UI was designed in Sketch for fast, accurate handover

We have extensive experience designing distinctive personal identities and sophisticated portfolio websites for a range of practitioners, including photographers, musicians, designers and architects. Get in touch →

Lexigram

Branding and digital design for a Silicon Valley healthcare startup that manages data for over 50 million patients.

  • Services
    Branding, UI, UX
  • Date
    2016
  • Client
    Lexigram

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  • Services
    UI/UX, Information Architecture, Strategy
  • Date
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  • Client
    Models Own / SoBrands

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  • Services
    UI, UX, Information Architecture, Digital Strategy
  • Date
    2015–2016
  • Client
    Blanco/SoBrands

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  • Services
    Branding, UI, UX, Strategy
  • Date
    2014
  • Client
    element.ly

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Branding, responsive ecommerce website, and printed collateral for a London based lifestyle brand.

  • Services
    Branding, Development, Print
  • Date
    2014—
  • Client
    Hopscotch

Pharmica

Brand identity and responsive ecommerce website design for a London based digital pharmacy.

  • Services
    Branding, UI, UX, Consultation, Strategy
  • Date
    2015—
  • Client
    Pharmica

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Branding, responsive web design and printed collateral for an architecture practice based in Birmingham.

  • Services
    Branding, UI, UX, Development, Print
  • Date
    2014—
  • Client
    Intervention Architecture

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Comprehensive design for a large ecommerce platform, powering millions of sales every month.

  • Services
    Branding, UI/UX, Information Architecture
  • Date
    2015—
  • Client
    Enrich/So Brands

High Life Tailored

Brand identity, responsive ecommerce website design, and printed collateral for a unique men's tailoring company.

  • Services
    Branding, UI/UX, Development, Print
  • Date
    2015
  • Client
    High Life Tailored

The Invention Works™

Branding and printed collateral for a 3D printing startup based in London.

  • Services
    Branding, System Design, Strategy
  • Date
    2013–2014
  • Client
    The Invention Works

MedExpress

Responsive ecommerce website design and marketing for a digital doctor and pharmacy based in London.

  • Services
    UI, UX, Consultation, Marketing
  • Date
    2014—
  • Client
    MedExpress

Netball Scoop

Responsive web design for a global digital Netball community and magazine.

  • Services
    UI, UX, Information Architecture, Strategy
  • Date
    2014
  • Client
    Netball Scoop

Pressto

Branding and responsive web design for a unique service that helps share content across multiple online channels.

  • Services
    Branding, UI, UX
  • Date
    2013—2014
  • Client
    Pressto

MeFromTheStart

Brand identity, iOS app and responsive web design for a startup bringing privacy to shared memories.

  • Services
    Branding, UI, UX, Strategy
  • Date
    2015
  • Client
    SoBrands

Full Fact

Responsive web design, consultation and printed collateral for a political fact checking not-for-profit.

  • Services
    UI, UX, Information Architecture, Consultation, Print
  • Date
    2013—
  • Client
    FullFact
Your next project?

We're always looking for new challenges and experiences. Whether you're a tech startup, one man band or large established agency, we'd love to hear from you.

hello@studiojubilee.com