We’re a digital design practice based in London. We work closely with forward-thinking startups, global brands, and talented individuals. Our work builds sophisticated interactive experiences through thoughtful and strategic design, user experience, and emotional brand development.
Research lets us understand your market, competitors, and customers. It’s the first step in unlocking your profitability. Investigating theory, statistics, and profiling user behaviour has become the foundation to our work.
Digital strategy and consultancy means your project won’t fail. We consider the wider landscape with an integrated approach: websites, apps, social media, and digital products.
Brand development involves everything from designing distinctive brand identities, tone of voice, and business strategy — whether you’re an innovative startup, or an established brand looking to reposition.
Thoughtful design is more valuable than something that’s just beautiful. It’s about agile, flexible, and long-lasting design strategies. Whether digital user interface or print, we’ve built a reputation for intelligent and distinctive design with a focus on user experience.
Understanding technology is key to building a forward-thinking brand. We have frontend development expertise, and immerse ourselves with the latest technology. This lets us respond to ever-changing platforms by applying the most appropriate technology, and working with larger development teams with agility.
Our investigative and process driven approach lets us work with startups and brands to define innovative new ideas, strategies, and products.
Experience allows us to respond to problems with purposeful solutions. We’ve helped reposition a global fashion label with daily sales of $80k, produced an interactive ecommerce store for a high street makeup brand, and worked with a digital pharmacy to build trust and drive sales. We’ve designed more investment decks than we can count, knowing how to please stakeholders and attract investors.
Process is fundamental to any project. Starting with research and consultation allows us to move on to developing smart strategies and intuitive information architecture. Next comes the design and development stage, where we bring concepts to life. We help launch your project, offering continual support, future phased implementation, and a long-lasting relationship.
Flexibility gives us the ability to respond to every project in a unique way. There’s the two of us that work in sync. For larger projects we work with bigger teams, and for smaller projects we can work individually. But we’re always thinking together: two heads are better than one.
Knowledge is about being curious and being absorbed. We continually learn more about things like user experience, business models, psychology, and behaviour. It adds value to what we do. We have a reading list with some of our favourites.
Tools are used to turn ideas into life. We know the Adobe Creative Cloud inside out, and increasingly use Sketch, too. Prototyping apps like Marvel, InVision, and Flinto help us test and collaborate. And productivity tools like Slack, Asana, and Teamwork allow us to communicate quickly and efficiently with larger teams, wherever they are.
These three building blocks are ingrained into the basis of everything we work on:
1— Emotional responses. We want to provide emotional triggers and responses for every project. Whether that’s the user completing the set to increase basket spend, creating habitual behaviour with addictive digital products, or simply by giving users positive feedback when they complete an action. It’s about humanising the digital experience.
2— The same, only different. Everything we work on becomes unique within its marketplace; we don’t want your brand to be the same as your competitors. But we also understand that customers require familiarity: there’s no point in your product being wildly different for the sake of it, because customers will be blind to it. We make brands, products and websites naturally stand out — but without alienation.
3— Power of an experience. When users encounter a digital platform for the first time, we want them to be aware of a wider branded experience. Through small accents (distinctive motifs, intentional tone of voice, consistent visual language), we can build that experience and character — just like you’d feel if you walked into your favourite local coffee shop or theatre.