Branding and responsive web design for a unique service that helps share content across multiple online channels.
Creating a brand personality. Being an innovative startup, Pressto needed a strong brand identity. We created a memorable brand that’s more than just a logo.
Designing an effortless interface. With a product that’s so simple, we developed a minimal but playful identity to make tasks easy.
Developing a sophisticated user experience. We defined the user journey through a series of simple and manageable steps. Tasks are completed quickly and intuitively, with no technical know-how necessary.
A branded experience
Developing a characterful identity
Digital startups often lack personality and warmth. When developing Pressto with its founder — a San Fransisco based WIRED editor — our strategy was to design an identity that’s full of character. An identity is much more than a logo, so we created a holistic visual strategy that encompasses the friendly Pressto character.
Our designs were focused on combining two key overlapping colours, with a pipe-like form. This flexible approach represents the concepts of connecting digital channels and simultaneously pushing data.
Through experimentation, we reduced and refined steps to their basic actions. This makes setting the app up a breeze, with help always on hand if you need it.
Pressto follows a subscription model, so primary call-to-actions on sales pages need to be visually prominent and engaging. We gave users context, by comparing the low monthly cost to a Starbucks.
Seamless user journey
Getting Pressto to automate publishing content from your Evernote files is simple, but you have to connect all your accounts to get started. We developed a simple architecture and split key tasks into manageable steps. This linear approach ensures reduces errors, and reduces frustration.
By their very nature, startups grow and evolve. When approaching Pressto’s branding and user interface, we made sure they could grow too. This saves money, reinforces brand recognition, and fosters loyalty over time. There’s no point starting from scratch each time the business plan changes.
How we worked with the team
Marvel was used for fast iterative prototyping and refinement
We used Adobe Creative Cloud for designing assets
UI was designed in Sketch for fast, accurate handover
We're always looking for new challenges and experiences. Whether you're a tech startup, one man band or large established agency, we'd love to hear from you. Get in touch →
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