Branding, responsive web design and printed collateral for an architecture practice based in Birmingham.
Building a solid identity. We were commissioned to develop a powerful brand identity for this new architecture practice to launch.
Designing a compelling portfolio. We developed a sophisticated platform for IA to showcase their expertise to media and clients.
Creating a professional collateral. We designed a full range of digital and printed deliverables, including business stationery and social assets.
Designing a powerful identity
As an exciting new practice, Intervention Architecture needed a strong identity to launch. After lots of creative experimentation, we refined lots of visual concepts into a succinct and powerful identity. More than just a logo, we developed a distinctive visual language with a holistic approach.
A MEMORABLE MONOGRAM
At the heart of the branding is IA’s monogram. By abstracting the two characters into a single form, we’ve captured the feeling of construction, design and architecture. The monogram is flexible enough to be used in isolation, or together with a logotype.
As part of the identity, we designed a full range of business stationery and other printed materials. The designs are succinct and reductionist in style, making full use of white space.
Designing an engaging portfolio
We designed and developed a sophisticated portfolio website for Intervention Architecture, giving potential clients a real insight to their work. The portfolio follows the same minimalist aesthetic, putting photos and drawings front and centre. It’s easy to browse, and textual information is clear and accessible.
reducing bounce rate
Creating a continual browsing experience
To reduce friction, we built the site to take you to the next project seamlessly. Just keep scrolling. Research shows that if there’s more content, users will carry on. Having to find the navigation to view the next project and then click a couple of times is laborious, leading to abandonment. Our approach has been implemented in a very natural way, with the project name dynamically highlighted in the side navigation.
From the start, we designed and built Intervention Architecture’s website responsively, with mobile and tablet browsing in mind. The simplicity and flexibility of the layouts and site structure makes accessing the content on smaller screens feel natural.
With a simple website and minimal identity, details are crucial. It’s all part of building a quality, branded experience. In isolation, details like this aren’t noticeable. But put together, they help enhance the usability and build a solid platform for the portfolio’s content.
with social media in mind
When approaching a new brand identity, we always consider how it works across both print and digital outputs. Social media channels are increasingly important platforms for independent practitioners and brands to get discovered. Intervention Architecture’s monogram naturally lends itself to social media avatars — something that’s eye-catching and memorable, big or small.
Architectural cuts and precision
Cutting the letterforms has become an important part of the brand identity. This visual language has been used across the logo and other branded assets, capturing the essence of architecture.
INTERVENTION ARCHITECTURE IN THE PRESS
How we worked with the team
We used Slack for seamless dialogue and quick-fire solutions
Marvel was used for fast iterative prototyping and refinement
We used Adobe Creative Cloud for designing assets
We're always looking for new challenges and experiences. Whether you're a tech startup, one man band or large established agency, we'd love to hear from you. Get in touch →
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