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Full Fact

Responsive web design, consultation and printed collateral for a political fact checking not-for-profit.

  • Services
    UI, UX, Information Architecture, Consultation, Print
  • Date
    2013—
  • Client
    FullFact
— This is a snapshot of work from our archive and is no longer in use since internal repositioning —

A respected tool. Full Fact is an invaluable source of non-partisan fact checking, used by all the main parties and media outlets including ITV, BBC and The Telegraph. The not-for-profit organisation is trusted and respected in a world of spin and misinformation.

Making the facts accessible. We were brought on board to organise the content, creating flexible structures and systems to make finding facts intuitive and enjoyable.

Type with personality

Bringing personality to a digital platform makes it more memorable. It helps the brand develop a distinctive voice, and creates a solid relationship between what the words say and what they look like.

Type with personality
cameron
User testing a fixed navigation

Full Fact wanted the site to be different to other political platforms. We designed and tested a fixed navigation bar that made the most of their branding, but also put donation and signups front and centre on every page. Most users land on articles rather than the homepage, so this system ensured these features were never hidden.

User testing a fixed navigation
Preparing for data

As part of the user interface design, we developed strategies for representing often complex data in a visual and approachable ways. The publishing team continues to use these schemes in new reports.

Preparing for data
Making it easy to donate

As a not-for-profit organisation, Full Fact relies on donations. As part of the new site design, we integrated donation interfaces to encourage loyal users to start monthly donations. By simplifying a complicated process into big buttons and a couple of clicks, donating each month became simple.

Making it easy to donate
information architecture

With Full Fact’s existing website, the user journey was complicated and verbose. We introduced new structures and labelling systems that make navigating to the most useful papers quick and accurate.

information architecture
trump
authoritative tone of voice

Making the facts believable

Full Fact has a varied audience, ranging from serious political institutions to inquisitive people just wanting the facts. It has to feel professional, but also make complicated data approachable. Developing a distinctive tone of voice helps content become more authoritative, whilst soft shapes and bright colours ensure you don’t feel like you’re reading stuffy academic papers.

helpful signposting

Part of our approach to organising information was to introduce a series of categories and tags. Categories help define the content you’re seeing (quick sound bites, longer features). Tags are the perfect way for users to quickly get to grips with topics, and discover more content in subjects they’re interested in.

helpful signposting
information architecture

Organising an archive of articles

Before designing the user interface and concentrating on details, we carried out audits of Full Fact’s content and existing organisation. This helped us create agile wireframes — refining user journeys with a fast, iterative approach. Concentrating on why users accessed the platform and typical user profiles gave us the ability to structure the site in a very natural way.

user experience for an older audience

Open to a wide demographic, we found many users weren’t that tech-savvy. To make the platform accessible, we paid particular attention to reducing errors and reducing frustration. Giving users timely visual feedback is one way to help reduce anxiety and encourage further engagement.

user experience for an older audience
reducing bounce rate

Studying Full Fact’s analytics and common user behaviour, we found most readers were landing direct on article pages from social media, rather than than accessing the site from the homepage. To reduce bounce rate, we introduced a continuous scrolling functionality. When you’ve finished reading a post, you’re naturally lead to the next. This frictionless approach helps keep people on the site and reduces abandonment.

reducing bounce rate
PRINTED Collateral

To compliment Full Fact’s digital output, we’ve been commissioned to design a series of printed editorial documents focusing on specific topics like the 2015 General Election. The printed materials are all designed to be engaging and immersive — using colour, distinctive typography, and varied layouts to liven up potentially dry words.

PRINTED Collateral
consultation

Getting the most out of digital

Throughout our relationship, we’ve offered consultancy services to help FullFact get the most out of digital. Covering areas like user experience and best practices, the publishing team implement strategies form our expertise and insights on a day-to-day basis.

a respected organisation
How we worked with the team

We used Slack for seamless dialogue and quick-fire solutions

Marvel was used for fast iterative prototyping and refinement

We used Adobe Creative Cloud for designing assets

We're always looking for new challenges and experiences. Whether you're a tech startup, one man band or large established agency, we'd love to hear from you. Get in touch →

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Your next project?

We're always looking for new challenges and experiences. Whether you're a tech startup, one man band or large established agency, we'd love to hear from you.

hello@studiojubilee.com