Tom Beldam
Branding, responsive digital design, and build for a wildlife cinematographer that has a client list including BBC and Disney.
Tom Beldam travels the world capturing stunning wildlife and natural history, from camping in Antartica to filming octopuses in Australia. He works for a host of high profile clients, ranging from the BBC to Disney.
Tom commissioned us to develop a personal brand identity that creates a consistent and professional look across all his output
Designing and building a bespoke website is another way of helping Tom stand out from others, giving his work the best platform.
BUILDING A BRAND
An identity rooted in nature
The foundation of the identity is built around nature and the environment, the focus of Tom’s portfolio. The marque is inspired by landscape, light, and sunsets. This linear visual language is reinforced throughout the identity system and typography.
VISUAL IDENTITY
Rugged typography
For an image based portfolio, text is an important tool to add texture and context. Echoing the terrain that’s often featured in Tom’s work, layouts use confident, ngged typography.
website
Building a bespoke portfolio
We designed and built a custom website for Tom, creating a branded experience that distances his portfolio from run-of-the-mill theme sites. For potential clients, discoverability and intuitive browsing is key. Tom’s work is clearly presented, with further content providing context around the projects.
A FLUID EXPERIENCE
Tom's website is designed and built responsively, giving the user an intuitive and frictionless experience on all devices. Moving between sections and categories is fluid, making discovery natural.
INTEGRATED UI
Part of building a memorable experience is integrating the brand with the UI. It's these little touches in the periphery that stop it being yet another portfolio, and make it ownable for Tom.
A SENSE OF PLACE
Tom is always on location, all around the world. We put this at the heart of the identity and portfolio, showing clients not only where his projects are based, but where he is right now.
PRIVATE CLIENT ACCESS
We built a password protected area of the site to allow Tom to share confidential videos and images with clients. With features like custom messages and download options, it's a powerful solution that gives a more memorable and professional impression than just sharing a Dropbox link.
THOUGHTFUL TRANSITIONS
Animating the transitions of elements like the site menu reinforces the linear structure of the identity, and creates a distinctive and memorable user experience. It's also engaging, adding depth and movement across the site.
DISTINCTIVE UI
The Journal is a place for users to explore behind the scenes and discover Tom's inspirations. This interactive split screen is a playful departure from the main portfolio structure.
PRINTED COLLATERAL
Attention to detail
Printed materials have been designed to compliment Tom’s philosophy, using processes and materials that underpin the attention to detail and quality within his rich portfolio. Business cards are litho printed on triplex 700gsm Colorplan, with hand painted edges.
From the client
A testimonial from Tom Beldam
“Studio Jubilee created a unique and relevant professional brand identity for me, which included website and stationery design. John and his team worked hard to get to the roots of my professional life and the resulting brand identity they created suits me perfectly. The whole process was a sheer joy and I couldn’t recommend Studio Jubilee enough to other creative professionals.”
Keep up to date with Tom
Not a bad place to spend the night!
— Tom Beldam (@TBeldam) March 17, 2016
Taken from a night-lapse for a BBC film on The Lake District coming soon pic.twitter.com/pAopWfp4LP
The sun sets outside the ancient town of Hoi An #Vietnam @natgeoadventure @natgeotravel #sunset #travel #adventure pic.twitter.com/MdokOS2C1o
— Tom Beldam (@TBeldam) June 7, 2015
From a few trips back- time-lapsing for a #BBC series TX'ing soon #SilverbackFilms #wildlife http://t.co/Mq8uA09OcK pic.twitter.com/2PsqqBijKi
— Tom Beldam (@TBeldam) July 22, 2015
How we worked with the team
Marvel lets us prototype and refine, with contextual presentation
We use Adobe CC for designing and animating assets
We design high fidelity UI in Sketch for fast, responsive, and accurate handover
We're always looking for new challenges and experiences. Whether you're a tech startup, one man band or large established agency, we'd love to hear from you. Get in touch →